I've been looking for a tape measure to add to the few that I have. My criteria were: a wide blade, good visibility of markings, 1/8th a must, double-sided, sturdy blade coating but flexible. Having magnets on the hook wasn't critical.My favorite one so far has been a magnetic 16' Milwaukee with an underside finger retraction control. But when you're doing a lot of measuring, cutting, measuring, cutting, etc., doing mental gymnastics of which 1/8th you're looking at gets annoying. I've cut wrong several times with perfect confidence that I had my measurements right.The Spec Ops tape measure hits all my check boxes! A very solid build, good retraction, although I don't use the button to lock -- I still use the index finder to pinch the blade. Muscle memory from Milwaukee.The standout is excellent. Guys, you are being humble! The packaging says 10'. I get a consistent 12' every time.Excellent visibility of the marking. I like that the belt clip is not stiff. Clips to my leather belt nice and easy when I'm not wearing my work belt with pouches.The hook is pretty huge on both sides. I don't miss the magnets -- the darn things get in the way at times.I can't speak to the overall durability as I have had this tape measure for only a few days and put though a home improvement project, but it has become my favorite. Love it!Happy to support an American business run by veterans! Thank you for your service.